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论文编号：	1035
作者编号：	2120072359
上传时间：	2009/5/27 0:02:31
中文题目：	面向项目实现过程的竞争情报研究
英文题目：	Research on project-based comp
指导老师：	王知津
中文关键字：	竞争情报 项目过程 情报团队 情<
英文关键字：	Competitive Intelligence Proj
中文摘要：	随着知识经济和信息社会的到来，企业经营打破组织和地域的限制，竞争空前激烈，如何在竞争中取胜，成为摆在公司管理者面前的首要问题。面对复杂的市场环境，竞争情报人员为了解决各种问题，往往不惜代价的收集各方面的竞争情报信息，导致竞争情报没有针对性，不能满足管理者的情报需求。本文结合项目管理的相关概念和理论，提出面向项目实现过程开展竞争情报工作，即竞争情报人员围绕项目的实现过程，依据项目不同阶段的竞争情报需求，有针对的开展竞争情报工作。本文的研究内容包括： （1）分析一般竞争情报与面向项目实现过程的竞争情报之间的区别，从针对性、目标性、时限性、竞争对手的界定等方面，探讨二者的区别，进而证明了面向项目实现过程的竞争情报在实践上的运作优势，并提出面向项目实现过程的竞争情报运作总模型。 （2）按照项目管理理论，将项目划分为：项目定义与决策阶段、项目计划与设计阶段、项目实施与控制阶段和项目完工与交付阶段。通过对各阶段的竞争情报需求分析，研究每个阶段的竞争情报收集、分析的重点，论述每个阶段重点使用的收集渠道和分析方法，最后构建各阶段的竞争情报运作子模型。 （3）提出面向项目实现过程竞争情报成功运作的保障措施。从沟通保障措施、人才保障措施和组织保障措施三个方面入手，分析企业应采取的方法和应注意的问题。其中沟通保障措施包括构建完善的企业内部网络交流平台、建立平等和谐的企业文化和提高竞争情报人员沟通能力三个方面；人才保障措施包括竞争情报人才的引进和项目团队成员竞争情报培训两个方面；组织保障措施则通过构建动态竞争情报组织和项目情报团队来实现。 （4）以南汽并购MG罗孚公司（即MGR）为例，通过详细的案例分析，证明面向项目实现过程的竞争情报运作的可行性和优势。
英文摘要：	With the advent of knowledge economy and information society, the business breaks the organizational and geographical constraints. The level of competition is unbelievable intensive. So how to win in the competition becomes the primary problem for every manager in companies. Facing with the complicated market environment, people in the department of competitive intelligence often collects all aspects of information about competitors, environment at high cost in order to solve various problems. Then the competitive intelligence becomes no pertinence, and it can not meet the information needs of managers. Combined with Project Management concepts and theories related, the paper puts forward to building project-oriented competitive intelligence. That is, enterprises carry out competitive intelligence work centering on the project process. The main contents of this paper include: (1)Analyses the differences between the general and the project-oriented competitive intelligence, then designs the model of the project-oriented competitive intelligence. (2)In according to the relevant theories of Project Management, the project is divided into four stages: the definition and decision-making stage, the plan and designing stage, the implementation and controlling stage and the completion and delivering stage. Through analyzing the demand of competitive intelligence at each stage, the paper focuses on the characteristics of competitive intelligence gathering and analysis, and builds model of the competitive intelligence at each stage. (3)Puts forward the measures to ensure the project-oriented competitive intelligence circulate successfully from communication, people in competitive intelligence and the organizational structure of competitive intelligence department. About communication measures, the paper figures that companies should improve the level of communication from designing the platform for enterprise network, forming Equal and harmonious corporate culture, improving the abilities of communication of people in competitive intelligence. About the people in competitive intelligence, the paper discusses how to ensure the quantity and quality of people in competitive intelligence from recommending and training. About the last one, the paper discourse from designing dynamic organization of competitive intelligence, forming project-oriented competitive intelligence team. (4)Selects the project of Nanjing Automobile Corporation taking over MGR as an example and do some detailed research on it, proving the feasibility of the project-oriented competitive intelligence.
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