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论文编号：	10299
作者编号：	2220150591
上传时间：	2018/12/5 19:37:22
中文题目：	鹤然公司基于市场分析的科技教育产品研发与运营策略研究
英文题目：	Research and development of product and operation strategies about technology education based on market analysis by Heran Technology
指导老师：	张金成
中文关键字：	科技公司；3D打印；科技教育产品；产品研发；服务平台
英文关键字：	Technology Technology； 3D printing； Technological education product； Research and development of product； Service platform
中文摘要：	在社会进步、科技进步和教育发展的大背景下，我国基础教育事业的发展面临着新的发展和机遇，特别是国家提出要培养方面新时代下创新型人才的要求；近年来，3D打印技术、机器人、人工智能等科技创客教育词汇多次被纳入政府的工作报告，从2016年6月，教育部印发《教育信息化“十三五”规划》，提出有条件地区的学校要积极探索信息技术在众创空间，跨学科学习，创客教育等新教育模式中的应用； 2017年12月，工业和信息化部、发改委、教育部、公安部、财政部等12部门联合印发《国家增材制造产业发展行动计划（2017-2020年）》，“3D打印+创新教育”内容列为四个重点任务之一。到2017年《山东省学校创客教育指导意见》，要求到2018年底，全省各级学校均要建立创客空间。总之，从国家到地方政府，科技教育、创客教育、STEAM等创新教育已经成为我国中小学校培养创新型人才的重要平台和手段。 鹤然公司一直致力于在科技创新教育领域产品研发和课程研发服务，公司研发的《3D打印+STEAM创新实教育验室》服务平台，专门为满足中小学校科技创新教育而研发设计产品。本文针对上述背景，通过在阐明研究意义、研究方法和对相关理论进行回顾的基础上，揭示了国内外科技教育的发展趋势，从总体需求特征，进而根据鹤然公司的发展状况、产品特征和市场范围，研究提出了其科技教育以中小学校和校外培训机构为主的市场定位；通过对3D打印在科技教育领域的可行性分析和鹤然公司3D打印科技教育产品研发基础的分析，明确提出了公司硬件设备、软件系统平台和3D打印创新课程等三个重点的研发主题；最后从商业模式选择与设计、产品质量保证体系、内外部服务平台构建等方面，研究提出了一系列具体的运营策略。 通过本文研究，作者深刻体悟到，企业想在国内科技教育市场赢得一席之地，就必须有准确的市场定位、明确的研发方向和研发重点并构建强有力的产品和服务运营平台。
英文摘要：	The development of industry of fundamental education has new opportunities, especially after China proposed it need to cultivate innovative talents in new era, as the result of the remarkable progress in society, technology and education.In recent years, words with reference to education for technology Maker such as 3D printing technology, robot technology and artificial intelligence, were incorporated into the government report many times.Since June 2016, the Ministry of Education has advocated doable region should positively explore the application of information technology in the new education model such as public-innovating space, interdisciplinary study and education for Maker by issuing .In December 2017, 12 departments including the Ministry of Industry and Information Technology, NDRC, Ministry of Education, Ministry of Public Security and Ministry of Finance jointly issued the , in which the “3D printing+innovation education” is one of the four significant tasks.The issued in 2017 require all schools in the province to establish a Maker space by the end of 2018. In short, the innovation education, such as technology education, Maker education and STEAM, has become an important platform and method to cultivate innovative talents in primary and secondary schools in China. Heran Technology has been being committed to the research and development regarding the product and the course in the field of 3D printing technology innovation education. The service platform <3D Printing +STEAM Innovatively Real Education Lab> developed by Heran Technology is specially designed to research and develop the product for meeting the need of technological innovation of education in primary and secondary schools. Based on the background above, this article reveal the development trend of technology education worldwidely on the basis of a review of correlating theory through explaining the significance and methods of research.This article research and come up with the market positioning of technology education which mainly service for primary and secondary schools also the school-outside training institution, according to the overall demand characteristics, the development status of Heran Technology, product feature and market scope.This article clearly come up with the topic of research and development of three significant aspects which are hardware equipment in Technology, software system platform and innovation course of 3D printing, through the analysis of feasibility of 3D printing in the field of technology education and basis of research and development abou technological education product of 3D printing.Finally, a series of specific operation strategies are proposed from the aspects of selection and design of business model, assurance system of product quality and internal and external construction of service platform. As the result of this article, the author deeply realized that if an enterprise wants to have certain domination in the domestic market of technology education, it must have accurate market positioning, clear direction and focus of research and development and build a strong platform of product and service operation.
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