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论文编号：	10289
作者编号：	2220160744
上传时间：	2018/12/5 18:09:44
中文题目：	怀创生物公司品质农业发展战略研究
英文题目：	Research on development strategy of quality agriculture in Huai Chuang biological company
指导老师：	胡望斌
中文关键字：	品质农业；核心技术和能力；市场机会识别；发展战略
英文关键字：	quality agriculture；core technology and capability；market opportunity recognition；development strategy
中文摘要：	在国家乡村振兴战略的大背景下，发展品质农业是农业供给侧结构改革的逻辑主线。而以创新为导向的创业活动则是推动农业供给侧结构改革的基础和关键。 作为新创企业，怀创生物公司的品质农业发展战略是在市场机会动态识别和核心能力逐步积累的过程中形成的。基于国家实施乡村振兴战略背景下品质农业发展中出现的土壤改良市场机会识别，通过资源整合，怀创公司掌握了养殖业有机废弃物处理和生物有机肥的生产技术。在秸秆还田实验中，认识到通过自主研发掌握高温菌株培育技术是公司品质农业发展战略的关键因素。在掌握了高温菌株培育技术之后，先后通过多场景应用实验和新产品开发，进一步掌握了从动物、植物到矿山废弃物的高温发酵成肥技术。同时，通过与客户的深度互动，认识到优质农产品溯源体系是品质农业发展的关键技术。在与合作伙伴的研发中，怀创生物掌握了相关技术。在掌握两大核心能力的基础上，怀创生物最终形成了品质农业发展战略。 在核心能力的积累过程中，市场机会识别的关键是市场“痛点”问题。要针对品质农业发展中不断出现的包括政府、农户和企业中的关键“痛点”问题进行科技创新，不仅是开展创业的前提，而且是新创企业核心能力积累的基础。“痛点”问题背后往往是农村市场的刚性需求，而针对刚性市场需求进行核心能力积累，是创业企业成功的关键。 怀创公司的品质农业发展战略的形成对新时期农村创业活动的开展和政府政策的出台具有重要的借鉴意义。因为品质农业在我国刚刚起步，许多市场机会尚没有充分展开，在切入品质农业市场之后，怀创生物通过逐步了解这一市场，充分把握不断出现的市场机会，整合资源进行核心能力的积累，最终发展为一个拥有核心能力的农业高科技公司。 从政策制定的角度上看，政府政策应当把农业供给侧结构改革的重心放在农村以科技创新为导向的创业活动的激发上。构建适应中国国情的产业创新生态系统，是鼓励农业科技创业活动的基础。与企业相比，创新创业环境更重要。
英文摘要：	Under the background of National Rural Revitalization strategy, the development of quality agriculture is the logical main line of agricultural supply-side structure reform. Innovation oriented entrepreneurship is the foundation and key to promote the reform of agricultural supply side structure. As a new venture, Huaichuang Biological Company's quality agriculture development strategy is formed in the process of dynamic identification of market opportunities and gradual accumulation of core competence. Based on the identification of market opportunities for soil improvement in the development of quality agriculture under the background of National Rural Revitalization strategy, Huaichuang has mastered the production technology of bio-organic fertilizer through resource integration. In the experiment of straw returning to field, it is recognized that mastering high temperature strain cultivation technology through independent research and development is the key environment of the company's quality agriculture development strategy. After mastering the high-temperature strain cultivation technology, we have further mastered the fermentation technology from animal, plant to mine waste through multiple application scenarios. At the same time, through in-depth interaction with customers, it is recognized that the traceability system of quality agricultural products is the key technology for the development of quality agriculture. In the research and development of partners, Huai Chuang has mastered related technologies. On the basis of mastering the two core competencies, Huai Chuang finally formed a quality agriculture development strategy. In the process of core competence accumulation, the key to market opportunity identification is the "pain spot" problem. It is not only the precondition of starting an undertaking, but also the foundation of the accumulation of core competence of new ventures to carry out scientific and technological innovation aiming at the key "pain points" in the development of quality agriculture, including the government, farmers and enterprises. Behind the problem of "pain point" is often the rigid demand of the rural market, and the accumulation of core competence for the rigid market demand is the key to the success of entrepreneurial enterprises. The formation of Huaichuang's quality agriculture development strategy is of great significance to the development of rural entrepreneurship activities and the promulgation of government policies in the new period. Because quality agriculture has just started in our country, many market opportunities have not been fully developed. After entering the quality agricultural market, Huai Chuang Biology will gradually understand this market, fully grasp the emerging market opportunities, integrate resources for the accumulation of core competence, and eventually develop into an agriculture with core competence. Hi tech company. From the point of view of policy making, government policy should focus on stimulating rural entrepreneurship oriented by scientific and technological innovation. Building an industrial innovation ecosystem suited to China's national conditions is the foundation for encouraging entrepreneurship in agricultural science and technology. Compared with enterprises, innovation and entrepreneurship environment is more important.
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