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论文编号：	10282
作者编号：	2220140570
上传时间：	2018/12/5 17:15:17
中文题目：	L艺术品企业市场营销策略研究
英文题目：	Research on the marketing strategy of L art enterprise
指导老师：	吴晓云
中文关键字：	书画艺术品；书画艺术品市场；市场营销；营销策略；制度保障
英文关键字：	Calligraphy and painting art ；Calligraphy and painting art market；Marketing；Marketing strategy；Institutional guarantee
中文摘要：	随着我国经济的发展和人民收入水平的提升，书画艺术品市场正赢来了前所未有的发展机遇，但是，从L艺术品企业市场的营销角度，还存在很多亟待解决的问题。本文正是在这样的市场营销的基础上提出，着眼于当前L艺术品企业书画市场存在的各种问题，寻找市场营销的完善提升的对策。 本文通过对于研究背景、研究内容、研究方法等的介绍，确定了研究问题的重要性、研究意义和研究思路。通过对于书画艺术品市场运营管理综述的研究，积累了研究资料和相关理论。为确保研究的深入及与当下实际更紧密的结合，经过对于L企业书画艺术品市场运行现状的分析，对于L企业书画艺术品市场及其现存的问题有了清晰的认识。通过对于L企业书画艺术品市场的运营现状分析，掌握了L企业书画艺术品市场的定价机制及运作方式等资料，并得出了目前L企业书画艺术品市场运营管理面临的主要问题：投资风险不确定性高、缺少权威的鉴定机构、没有合理的评估体系、缺乏有效监管机制、缺少艺术品运营方式的创新。 结合研究背景及相关理论，提出了L企业书画艺术品市场运营管理的改进完善对策建议：加强书画市场的法制化建设，建立规范的监督管理机制，健全科学的价格评估体系，推动L企业书画市场的人文管理提升，探索L企业创新性的运营方式。并分别给出了具体的措施和建议。
英文摘要：	With the development of our country's economy and the improvement of people's income, the market of calligraphy and painting works of art is winning an unprecedented development opportunity. However, from the perspective of the internal management and operation mechanism of the L enterprise calligraphy and painting art market, there are still many problems to be solved. This paper is based on such external opportunities and internal problems, focusing on the current L enterprise calligraphy and painting works of art market problems, looking for the improvement of the operation and management of countermeasures. By introducing the research background, content and method, this paper determines the importance, significance and thinking of the research. Through the study on the operation and management of the calligraphy and painting art market, research materials and related theories have been accumulated. In order to ensure the in-depth study and closer integration with the current reality, through the analysis of the current situation of L enterprise calligraphy and painting art market, this paper has a clear understanding of the L enterprise calligraphy and painting art market and its existing problems. Through the analysis of the current operation situation of the L enterprise calligraphy and painting art market, the pricing mechanism and operation mode of the calligraphy and painting art market are grasped, and the main problems facing the operation management of the current L enterprise calligraphy and painting art market are pointed out: High uncertainty in investment risk; A lack of authoritative accreditation bodies; No reasonable evaluation system; Lack of effective supervision mechanism; Lack of innovation in operation mode. Combining with the research background and related theories, this paper puts forward some suggestions on improving the operation management of L enterprise calligraphy and painting art market: Strengthening the legal system construction of Chinese calligraphy and painting art market; Establishing standardized supervision and management mechanism; Perfecting the scientific price evaluation system; Promoting humanistic management of L enterprise; Explore innovative ways of operation mode of L enterprise . And the specific measures and suggestions are given respectively.
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