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论文编号：	1027
作者编号：	2120072368
上传时间：	2009/5/26 17:36:27
中文题目：	供应链管理中的竞争情报研究
英文题目：	The Research of Competitive In
指导老师：	刘玉照
中文关键字：	竞争情报;供应链管理;“牛鞭效应
英文关键字：	Competitive Intelligence;Suppl
中文摘要：	随着经济全球化进程的不断加快和信息技术的飞速发展，企业面对的市场环境发生了根本性的变化，竞争情报的搜集、分析和运用也越来越受到各国情报研究工作者与企业界的关注和重视。竞争情报的研究与实践已经逐渐渗透到企业管理与运作的各个环节，与各个部门的职能相互结合，为部门和企业整体运作提供了必要的决策支持。随着竞争情报研究的飞速发展和不断深入，人们开始关注它对于供应链管理与运作的不可替代的作用，力求通过竞争情报实现供应链的最优管理和最大效益。 本文将竞争情报这一概念引入供应链管理的范畴，将竞争情报的搜集、分析与竞争情报系统等相关理论、方法与技术与供应链管理相结合，在借鉴国内外相关研究的基础之上，首先归纳出竞争情报对供应链管理的优化作用，然后从竞争情报搜集的角度探讨竞争情报对“牛鞭效应”的缓解和控制，接着论述了竞争情报分析对构建和优化同步供应链模式所起到的关键性作用，并且详细分析了竞争情报分析方法对同步供应链模式的适用性，最后论述了将供应链信息系统与竞争情报系统二者相互衔接，对供应链的管理与运作所产生的积极影响。
英文摘要：	With the acceleration of the economic globalization process and the rapid development of information technology, the market environment which the enterprises involve in has been changing fundamentally. The gathering, analysis and using of competitive intelligence have been received by more and more researchers and enterprises' concern and attention. Competitive intelligence research and practice have gradually infiltrated the various segments of the enterprise management and operation, and combined with the functions of various departments, providing the necessary decision support for the overall operation of departments and enterprises. With the competitive intelligence researches developing rapidly, people begin to pay attention to its irreplaceable role to supply chain management and operation, and strive to achieve the optimization of supply chain management and gain the optimal maximum benefit of supply chain through competitive intelligence. This paper pulls the concept of competitive intelligence into the scope of supply chain management, combining the relevant theories, methods and technologies of competitive intelligence gathering, analysis and competitive intelligence system (CIS) with supply chain management. Based on relevant research at home and abroad, this paper firstly induces the optimization effect of competitive intelligence on supply chain management, and then investigates how to use competitive intelligence to control the “Bullwhip Effect” through the perspective of competitive intelligence gathering. This paper also discusses the critical role of the competitive intelligence analysis in constructing and optimizing e-Synchronized Supply Chain Mode, and concretely analyses the competitive intelligence analysis methods’ applicability to the e-Synchronized Supply Chain Mode. Finally, this paper presents the positive impact of the integration, which combines Supply Chain Information System and Competitive Intelligence System together, to make the supply chain management and operation smooth and optimal.
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