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论文编号：	10236
作者编号：	2220160425
上传时间：	2018/6/13 23:11:21
中文题目：	S公司重庆相国寺工业电机售后技术服务项目关键要素管理研究
英文题目：	The key elements investigation on the management of after-sale technical service project of xiangguo temple in chongqing
指导老师：	焦媛媛
中文关键字：	项目管理;售后技术服务项目;工业电机;关键要素
英文关键字：	Project management;After-sales technical service project;Industrial motor;Key elements
中文摘要：	改革开放以来，随着中国经济的快速发展，我国工业领域的建设突飞猛进，而工业电机作为一种能量转化装置，在石油化工，冶金钢厂，造纸纺织等行业充当着重要角色——核心动力来源。它的工作原理是磁场对电流受力的作用，使电动机转动，在电力充沛的情况下为生产提供源源不断的动力。各领域制造类企业的基本目标都是一致的，那就是保障生产的稳定和高效，不接受出现因设备故障停机引起长时间停产而带来的损失。因此，对于那些为企业提供成套生产设备的供应商来说，产品的顺畅生产、高效运营成为他们进入这个行业的基本要求，决定着他们能否在这个行业立足和发展。在此市场环境下，售后服务越来越受到设备制造商的重视，已经成为各大设备制造商在客户面前展现公司实力的契机。如果对售后服务项目实施有效的项目管理方法，则对提升公司在行业的口碑和竞争力有很大的帮助，而进一步得到客户更多的认可和信赖，提高产品的市场占有率。 如何将公司售后技术服务工作做的更加全面而有效，也成为售后工作管理者们认真思考的问题。随着对项目管理相关理论知识的不断深入学习，本文认为将项目管理的知识体系以及相关科学管理方法运用到售后技术服务项目当中，相信可以有效的提高服务的效率和质量，同时也可以提高了客户对公司售后服务的满意度，进而达到提升公司产品市场竞争力和占有率的目的。基于此目的，笔者开展了此研究。该研究首先介绍研究背景，分析本文的研究目的和实践意义。其次对论文的基础理论及论文写作思路作了基本介绍。理论回顾后，我们以S公司工业电机的售后技术服务为例对售后技术服务的概念及相关内容进行介绍，并对S公司的产品和售后技术服务的界定进行分析介绍并提出实际存在的问题，随后以S公司重庆相国寺工业电机售后技术服务项目实际案例作为代表，分析识别出项目实施过程中进度管理、成本管理和质量管理等三个关键要素进行重点分析，最后得出研究结论，同时指出本文研究的不足之处，并提出进一步研究的方向。
英文摘要：	As following of the rapid development of China’s economy, the construction of China’s industrial field has advanced considerably. As the same time, as an energy conversion device, industrial motors play an important role in the petrochemical, metallurgical steel plant, papermaking and textile industries as their core power source. Industrial motors work by the act of magnetic field on the force of the current, then the motor rotation, thus providing power for production in a steady stream. Ensuring smooth production and maintaining efficient operation are the most basic achievement of many industries. Therefore, the smooth production and efficient operation of production are the most basic threshold for those suppliers who provide complete sets of production equipment for enterprises. In addition, those two requirements have decided whether suppliers can take a foothold and develop in the industrial field. In this context, excellent after-sales technical service provides the company with the opportunity to show the strength of the company in front of customers and receives more attention from suppliers. Efficient after-sales service management could enhance reputation and competitiveness of corporation. Furthermore, the corporation could gain more endorsement and support from customers to promote new equipment sales and increase market share. To make the company's after-sales service more effective and comprehensive have become problems that need serious thought of managers. With the continuous study of the theoretical knowledge of project management, I believe that the application of the knowledge system of project management and the related scientific management methods to the after-sale service will effectively improve the efficiency and quality of the service. At the same time, it can also improve the customer satisfaction with the after-sales technical service of the company, and then enhance the products competitiveness and market competitiveness. For this purpose, the author has carried out this research. This research first introduces the research background, and the purpose and practical significance of this research are analyzed. Second, it gives a basic introduction to the basic theories and writing ideas of the thesis. After the theoretical review, this paper introduces the concept and related contents of after-sales service with the example of S company's industrial motor after-sale service, and analyze the definition of product and after-sales service of S company and put forward the actual problems. At the same time, this article will take S company’s Chongqing Xiangguo Temple industrial motor after-sales service project as a representative case, identify the progress management, cost management and quality management to be the three key elements of the project implementation process to analysis, and then draw opinions and suggestions. Finally, this paper points out the deficiencies of this study and put forward the direction of further research.
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