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论文编号：	1022
作者编号：	2120072009
上传时间：	2009/5/26 16:13:25
中文题目：	基于创业过程的创业战略研究
英文题目：	The Study on New Venture Strat
指导老师：	张玉利
中文关键字：	创业 创业过程 新创企业 创业战<
英文关键字：	Entrepreneurship;Venture Creat
中文摘要：	随着中国创业活动的发展，很多问题也逐渐显现出来。其中最显著的就是中国创业活动的高失败率。造成这种局面的最根本的原因就是新创企业所选择的战略不当。 目前国内的创业研究还处于起步阶段，很多相关的理论研究和实证分析都还很缺乏，尤其是相关新创企业战略的研究少之又少，而多数新创企业的战略都是套用了成熟企业的战略。成熟企业的战略制定模式对于新创企业有重要的参考意义，但是很明显由于新创企业和成熟企业所处生命周期不同，企业之间资源能力也存在差异，新创企业的战略的制定和实施也必然有别于成熟企业。 因此创业战略的制定和执行应当从创业过程的独特性这一角度予以深入研究。针对这些现实问题，本研究选取新创企业的创业战略作为研究对象，结合创业活动的特点，从创业过程的角度出发，根据相关理论搭建研究框架。 创业过程的实质就是创业机会的识别和开发过程，本研究从这一理论出发，认为对创业机会的识别贯穿于整个创业过程之中，依此将创业过程划分为萌芽阶段、成长阶段和成熟阶段。 通过对各个阶段的创业活动进行分析，本研究对新创企业在这两个阶段的可以实施的战略进行了研究，认为：在创业过程的不同阶段中新创企业所面对的问题不同，创业战略的制定和实施的出发点也不同。在创业过程萌芽阶段，新创企业首先考虑的是进入战略；而在创业过程的成长阶段，此时的新创企业首要问题是生存，因此应主要考虑竞争战略。
英文摘要：	Many problems have appeared gradually as the developing of Chinese entrepreneurial activity. One of the most observable is the high failure rate, for which the radical reason is that most of the new venture stratagem is inappropriate. The study of new venture stratagem is at the initial stages for the moment in China. There is little theory or demonstration research on the related field, especially on the new venture stratagem field. Most of the new venture use the stratagem developed for the mature companies. The strategy model for the mature companies can offer an important reference for the new venture, but obviously, the planning and actualizing of the new venture stratagem is different from the mature companies, for they have different resource and they stay in different life circle. So the planning and actualizing for new-venture should be deeply studied from the new venture developing view. Based on the practical problems, the thesis chooses new venture stratagem as the research object. Combining the trait of the entrepreneurial activity, the thesis starts in a process view and builds the research framework. The essential of the entrepreneurial activity is the recognizing and developing process of the entrepreneurial opportunity, from which view, the thesis thinks that the recognizing of the entrepreneurial opportunity impenetrate in the whole entrepreneurial activity. So the thesis partitions the entrepreneurial process into three parts, including pre-start-up stage, growth stage and mature stage. After carefully study on every process of the entrepreneurial activity, the thesis has a deeply study on the stratagem the new venture can be used in different stage. The thesis gets the following results: When in the pre-start-up stage, new venture’s main stratagem is entry strategy; when in the growth stage, new venture’s main stratagem is competition strategy.
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