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论文编号：	10184
作者编号：	2220160634
上传时间：	2018/6/11 12:49:16
中文题目：	无锡市斯威克科技有限公司营销组合策略研究
英文题目：	Research on marketing portfolio strategy of?Wuxi Sveck Technology Co.,ltd
指导老师：	张永强
中文关键字：	斯威克公司；涂锡铜带产品；营销组合策略
英文关键字：	Sveck company；the goods of tinned copper ribbon；marketing combination theory
中文摘要：	我们正处在一个新时代，一个经济飞速发展，科学技术突飞猛进的新时代，对于我们全体社会成员而言这不仅仅是希望与机遇，我们也要面临变幻难测的困惑与挑战。势必要求我们做好准备。伴随着全球太阳能事业的不断建设与发展，太阳能涂锡铜带也面临着机遇与挑战。在这种形势下，无锡市斯威克科技有限公司如何制定有效的市场营销策略已成为公司经营管理面临的重要课题。本文以经营理念和市场营销策略相关理论为指导，以无锡市斯威克科技有限公司市场营销策略为研究对象，在对无锡市斯威克科技有限公司国内外市场精心调研的基础上，制定了无锡市斯威克科技有限公司的市场营销策略，该研究本着实事求是的态度，综合考虑公司内部实际运营状况，由内而外，从研发，产品，价格，品牌及竞争力和客户关系管理等方面提出了公司整体市场营销策略，并进一步阐述了公司市场营销策略的实施保障。 本论文主要的研究价值体现在应用SWOT和五力分析模型，分析个案公司（无锡市斯威克科技有限公司）内部发展概况以及在行业领域的态势，从而制定合理有效的市场营销策略，为企业的可持续发展提供参考建议。 此篇论文章节共涵盖了五章：第一章是绪论部分，内容有论文题目选择的背景与意义，研究方法以及研究内容等等；第二章是相关理论的回顾，所涉及的工具有SWOT，波特五力分析模型,STP和营销组合理论；第三章是无锡市斯威克科技有限公司经营概况以及国内外行业环境分析；第四章是无锡市斯威克科技有限公司市场营销策略选择；第五章是无锡市斯威克科技有限公司营销组合策略的实施与保障；最后是结论。
英文摘要：	We are in a new era, a rapid economic development, science and technology by leaps and bounds in the new era, it is not just for us all social members hope and opportunity, we have to face the vagaries of confusion and challenges.It is bound to require us to be prepared. With the continuous construction and development of the global solar energy industry, the tinned copper ribbon also faces opportunities and challenges. In this situation, how to develop effective marketing strategy has become an important issue for the management of the company. Based on the management concept and marketing strategy related theory as the guidance, the marketing strategy of Wuxi Sveck Technology Co.,Ltd as the research object. Based on its investigation of the market carefully at home and abroad, established the marketing strategy of Wuxi Sveck Technology Co.,Ltd. This research with the attitude of seeking truth from facts, considering the whole actual operation situations by synthetically. Inside-out planning, according to the R&D, product, price, brand competitiveness and customer relationship management, establish the company’s overall marketing strategy, and elaborated the guarantee of the marketing strategy’s implementation. The main research value of this thesis is the application of SOWT[] and Five Forces Model, analysis the case company (Wuxi Sveck Technology Co., Ltd),the internal development situation and trend in the field of industry. So as to formulate rational and effective marketing strategy, offers reference suggestions for the sustainable development of enterprises. This thesis chapters altogether includes five chapters: Chapter I is the introduction part, which includes the background and significance of the topic selection, the method of research and the content of the research.; Chapter II is a review of related reference theory. The tools involved include SWOT, porter's five forces analysis model，STP and marketing combination theory; Chapter III is the situation and the analysis of the industry environment at home and abroad of Wuxi Sveck Technology Co.,Ltd; Chapter IV is marketing strategic selection of Wuxi Sveck Technology Co.,ltd;Chapter V is the guarantee of the marketing combination theory implementation of Wuxi Sveck Technology Co.,Ltd;Chapter finally is the concluding part of this article.
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