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论文编号：	10063
作者编号：	2120162716
上传时间：	2018/6/7 18:16:49
中文题目：	中国上市制造企业服务化战略与企业绩效关系实证研究
英文题目：	Empirical Study on the Relationship between The Servitization Strategies and Corporate Performance Of Listed Manufacturing Companies in China
指导老师：	薛有志
中文关键字：	制造企业；服务化战略；市场价值；经营绩效；调节效应
英文关键字：	manufacturing enterprise; servitization; market value; operating performance; regulatory effect
中文摘要：	伴随着信息技术的快速发展，我国的制造业已渐渐进入后工业化阶段，产业结构进行战略转型和重组是当前国民经济战略调整的新常态，制造企业也必须优化自身的组织资源、商业模式以及企业文化。虽然国际上出现了一些成功进行服务化战略的制造型企业，但我国成功进行服务化战略的企业却少之又少，企业进行战略转型面临着前所未有的挑战。因此，对于制造企业服务化战略的概念和内涵、实施该战略需要注意的要素以及会对企业绩效产生何种影响等，这些问题值得学者进一步研究，为未进行服务化战略的制造企业提供理论指导和技术支撑，同时，鼓励政府出台相关政策推动这一潮流趋势的发展。 本研究首先通过文献整理的方式，对服务化战略的概念、内涵、理论基础以及与企业绩效间的关系进行梳理，整理得出了基于产出观以及过程观的不同定义，并从广义上界定了服务化战略的概念和内涵，最后阐释了影响服务化战略与企业绩效之间内在联系的因素。 进而，本研究选取我国2016年上市制造企业的相关数据为研究对象，加入行业竞争程度的调节效应，对服务化战略与企业绩效的关系进行实证研究。针对已有文献中提及的服务化战略与企业绩效存在 “服务悖论”的现象，本研究将企业绩效分为市场绩效(Tobin's Q)和经营绩效(ROA)两个层面，并从财务和非财务两个层面论证了服务化战略决策与两个绩效之间的内在相关性。回归分析结果说明，服务化战略与市场价值具有倒“U”关系，不考虑行业竞争程度的调节效应时，制造企业服务化战略决策与经营绩效为负向线性相关，考虑行业竞争程度的调节效应，企业经营绩效与服务化战略决策呈“U”型关系；部分支持了“服务悖论”。本研究通过从多元化悖论以及市场信号理论来解释出现回归分析的原因。 依据上述现象，本研究从增强服务意识、完善组织结构和企业文化以及关注企业的资源和能力这几个视角提出了相应的对策性建议，对推动我国企业进行服务化战略，提高企业绩效和优化产业结构具有一定指导意义。
英文摘要：	With the rapid development of information technology, China's manufacturing industry has gradually entered the stage of post-industrialization. The strategic restructuring and restructuring of the industrial structure is the new norm of the current national economic strategy adjustment. Manufacturing companies must also optimize their own organizational resources, business models, and corporate culture. Although there are some manufacturing enterprises that have successfully implemented service-oriented strategies in the world, there are few companies that have successfully implemented the service-oriented strategy in China. The strategic transformation of enterprises faces unprecedented challenges. Therefore, for the concept and connotation of the manufacturing company's service strategy, the factors that need attention and the impact it will have on corporate performance, these issues are worthy of further study by scholars and provide theoretical guidance for manufacturing companies that have not implemented a service strategy. And technical support, at the same time, encourage the government to introduce relevant policies to promote the development of this trend. This thesis first sorts out the concept, connotation, theoretical basis of the service strategy, and the relationship with the company performance through the way of document collation, and sorts out the different definitions based on the output concept and the process concept, and defines it in a broad sense. The concept and connotation of the service strategy, and finally explain the factors that affect the intrinsic link between the service strategy and the company's performance. Furthermore, This thesis selected the relevant data of China's listed manufacturing enterprises in 2016 as the research object, joined the adjustment effect of industry competition degree, and conducted empirical research on the relationship between service strategy and enterprise performance. Considering the phenomena of “service paradox” in the service-oriented strategy and enterprise performance mentioned in the existing literature, This thesis divides corporate performance into two levels: market performance (Tobin's Q) and operational performance (ROA), and from financial and The non-financial two levels demonstrate the intrinsic correlation between service-oriented strategic decision-making and two performances. The regression analysis results show that service-oriented strategy has an inverted “U” relationship with market value. When the adjustment effect of industry competition degree is not considered, the decision-making of manufacturing enterprise service strategy is negatively related to business performance. The adjustment effect of the degree of competition in the industry is considered. The company's business performance and service-oriented strategic decision showed a "U" type relationship; it partially supported the "service paradox." This thesis explains the reasons for the regression analysis from the pluralism paradox and the market signal theory. Based on the above-mentioned phenomena, This thesis proposes corresponding policy recommendations from the perspectives of enhancing service awareness, improving organizational structure and corporate culture, and focusing on the resources and capabilities of the enterprise. This will promote the service strategy of Chinese enterprises, improve corporate performance and optimization. The industrial structure has certain guiding significance.
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