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论文编号：	10047
作者编号：	2120162791
上传时间：	2018/6/7 11:34:27
中文题目：	网络信息消费行为影响因素研究—以内容型付费产品为例
英文题目：	Factors that Affect Online Information Consumption Behavior—A Case Study of Content Products
指导老师：	李月琳
中文关键字：	信息消费、影响因素、因子分析、影响因素模型
英文关键字：	information consumption; influencing factors; influencing factors model; factor analysis
中文摘要：	随着互联网用户规模的扩大与先进信息技术的广泛应用，信息网络渗透到社会生活的各个领域，信息的社会化意味着信息作为一种独特的资源，可以通过互联网所建立的信息市场被用户接收与消费。信息消费随着互联网的发展而不断出现新的形式和内容，但是相关研究却比较滞后，还停留在传统的信息消费研究阶段。本研究从新型信息消费产品出发，探索影响这种全新的用户与信息交互行为的因素，探索信息付费类产品发展的新模式。 本研究的主要目的在于了解影响用户进行信息消费的关键因素，明确这些影响因素分别作用于信息消费的哪个环节，从而能够探索信息消费的商业模式，为信息消费的发展提供可以借鉴的新思路和新方法。研究采用深度访谈法和问卷调查法，通过深度访谈，收集访谈数据，对访谈数据进行编码，做定性分析，提炼出信息消费行为的影响因素；采用问卷调查法验证影响因素可行性，利用因子分析提炼出公因子，对其进行修改和完善，构建信息消费影响因素模型，并讨论模型的构建意义。研究通过数据分析得出了影响用户信息消费行为的12个影响因素，通过问卷调查和因子分析将影响因素修正为11个，包括便利性、用户需求、产品质量、经济因素、心理因素、平台性质、购买人数、周围环境、替代品、兴趣爱好、产品提供者的专业程度。并在信息消费行为链的基础上构建了影响因素模型。
英文摘要：	With the enlarged scale of Internet users and the wide application of advanced information technologies, Internet affects all areas of society. Online information becomes a unique resource. It is able to be accepted and consumed by users through the online information market. With the development of Internet, information consumption is featured with more new forms and content. However, previous studies still focus on the traditional perspective. Aiming at new information consumption products, this study investigates the factors that affect this new behavior of users. Additionally, this study also investigates the new developing model for information payment products. The main purpose of this study is to clear the key factors of information consumption, and to know which points of these factors affect. So as to be able to explore the business model of information consumption and provide new ideas that can be used for the development of information consumption. The study uses in-depth interview and questionnaire methods. The data is collected through in-depth interview and then coded for qualitative analysis. Questionnaires are used to verify the feasibility of the factors and to modify these factors. Subsequently, a model for the factors that affect information consumption is developed. This study discusses the significance of this model and provides new ideas and methods for the further development of information consumption. In this study, 12 factors are obtained by data analysis. These factors are modified to be 11 ones by factor analysis. They are convenience, user needs, product quality, economic factors, psychological factor, platform type, purchaser quantity, surrounding environment, alternatives, hobby, producer professionalism. Based on the information consumption behavior chain, the model for the factors is established in this study.
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