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论文编号：	10044
作者编号：	1120150827
上传时间：	2018/6/7 11:03:06
中文题目：	基于网络位置和网络关系的企业产品创新战略研究——以中国制造企业为样本
英文题目：	Research on Enterprise Product Innovation Strategy Based on Network Location and Network Relationship：Take Chinese Manufacturing Enterprises as Samples
指导老师：	吴晓云
中文关键字：	网络中心位置；网络中介位置；网络关系强度；网络关系质量；技术
英文关键字：	Network central position; Network intermediary position; The strength
中文摘要：	伴随全球经济一体化和互联网信息技术的迅猛发展，信息、知识的生产、传播和共享更加便捷，全球消费者的需求也随之更加个性化和多样化，消费形式更加复杂多变。面对新经济、新技术以及消费需求的转型升级所带来的挑战和变化，中国制造类企业如何借助外部资源推动产品创新，进而在全球市场构建核心竞争力、促进绩效提升，成为中国制造企业在全球范围内继续扩张和保持持续竞争优势的关键问题和瓶颈环节。然而，对于大多数中国制造企业而言，由于基础研发能力不强、内部创新资源有限，单纯依靠内部研发资源很难在短期内取得重要的技术突破和高水平创新，因此，在全球范围积极利用价值网络资源进行产品创新，可以为中国制造企业选择和实施正确的产品创新战略，进而促进企业绩效持续增长提供必要的外生性资源保障。从理论角度看，将企业的价值网络属性特征看作是一种资源，从资源理论出发，研究价值网络特征属性对企业产品创新战略的选择及其绩效提升的影响机制，对推动价值网络理论与战略理论的交叉融合以及网络理论在企业战略创新过程中的应用具有重要价值。因此，从资源与网络视角研究企业在价值网络中的位置与关系特征如何影响企业的产品创新战略选择及其绩效提升，具有重要的理论价值和实践意义。鉴于以上背景和问题，本文从网络和资源视角，以资源基础和资源依赖理论、价值网络理论、开放创新理论等为理论基础，遵循“资源—战略—绩效”的经典研究框架，构建理论研究模型，并通过实地访谈、问卷调研等方法获得279份中国制造企业的样本数据，通过SPSS21.0和AMOS19.0等统计软件对调研数据进行多元线性回归分析和实证研究。主要从以下方面对本研究主题进行分析和论证：（1）从资源和网络的双元视角，研究了企业的网络位置和网络关系特征对企业产品创新战略选择和实施的影响；（2）从产品创新的角度，研究了网络位置和网络关系特征影响企业绩效的内在机理；（3）研究了网络封闭性结构特征对于网络位置和网络关系特征与企业产品创新战略之间关系的作用机制。简而言之，本研究通过理论推导和实证分析主要对价值网络位置和关系特征、产品创新战略以及企业绩效之间的关系及其内在的作用机理进行了实证研究。对于企业处于不同网络位置和网络关系条件下，如何对技术推动型、市场拉动型以及设计驱动型产品创新进行选择、配置和平衡进行了实证分析，对于三种产品创新战略对企业绩效的影响以及网络封闭性的作用机制进行了实证研究，从而对以往研究做出了有益补充和完善。在实证分析的基础上，本文主要得到以下研究结论：第一，企业在价值网络中的位置和关系特征对企业的产品创新战略以及企业绩效均具有显著的积极影响；第二，技术推动型、市场拉动型以及设计驱动型三种产品创新战略在网络位置和网络关系影响企业绩效过程中分别起到中介作用，成为网络位置和网络关系影响企业绩效的中间机制；第三，网络封闭性对网络关系和网络位置与产品创新战略之间的关系具有不同程度的影响和调节效应。本文的理论贡献主要在于：第一，从网络和资源的双元视角，探讨了网络位置和网络关系对企业产品创新战略选择的影响及其内在差异。促进了价值网络理论与企业创新战略理论之间的交叉融合；第二，从产品创新角度，揭示了价值网络位置和关系特征属性影响企业绩效提升的内在机理，进一步深化了价值网络理论在企业战略实施中的应用，丰富了战略管理理论的知识体系；第三，将设计驱动型创新作为第三种创新模式纳入企业产品创新战略，并从技术、市场、设计三个维度将产品创新战略划分为技术推动型、市场拉动型和设计驱动型产品创新战略，进一步深化了企业创新理论，为企业产品创新问题的研究提供了有益的补充，丰富了现有研究和理论知识体系。
英文摘要：	With the development of global economic integration and Internet technology, the production, dissemination and sharing of information and knowledge becoming more convenient, and the demand of global consumers is also becoming more personalized and diversified. Facing the new economy, new technology and challenge brought by the transformation and upgrading of consumer demand and change, how Chinese manufacturing companies using external resource to promote product innovation, to build the core competitiveness in the global market, as China's manufacturing enterprises to keep the competitive advantage of the key problems and bottlenecks. For most Chinese manufacturers, however, due to the limited resources of basic research and development ability is not strong, internal innovation, relying on internal R&D resources are difficult to important technical breakthrough in a short time and high level innovation, therefore, in the global scope of positive value in use of network resources in terms of product innovation, which help Chinese manufacturing enterprises to select and implement the right strategy of product innovation, and to promote sustained growth enterprise performance exogenous provide the necessary resources. From a theoretical point of view, the value of the enterprise network attribute as a resource, the network characteristics of enterprise product innovation strategy choice and the impact of performance improvement mechanism, to promote the value network theory and strategic theory of intersection has important value. Therefore, from the perspective of resources and the network study the positions of the enterprises in the value network and how to influence enterprise's product innovation strategy choice and performance improvement, has became important theory value and practical significance. In view of the above background and problems, this paper based on the theory of resource dependence, value network and open innovation from the perspective of network and resources. Following the classical research framework of "Resource-strategy-Performance", a theoretical research model is constructed, and 279 samples of Chinese manufacturing enterprises are obtained through field interviews and questionnaire surveys. Through SPSS21.0 and AMOS19.0 and other statistical software to carry on the statistical analysis and the empirical research to the survey data. Mainly from the following aspects of this research theme analysis and demonstration: (1)from the dual perspective of resources and networks, the influence of network location and network relationship on the selection and implementation of product innovation strategy is studied. (2) from the angle of product innovation, the paper studies the internal mechanism of the influence of the network position and the network relation characteristic of the industry on the enterprise performance; (3) the mechanism of the relationship between the network location, the network relationship and the product innovation strategy is studied. In short, how to choose, configure and balance the technology-driven, market-driven and design-driven product innovation in different network locations and network relationships are analyzed empirically. Thus, it makes a beneficial supplement and perfection to the previous research. On the basis of empirical analysis, This paper mainly obtains the following conclusions: Firstly, the position and relationship characteristics of the enterprise in the value network have a significant positive impact on the product innovation strategy and enterprise performance; Besides, three product innovation strategies, technology driven, market-driven and design-driven, play an intermediary role in the process of network location and network relationship influencing enterprise performance. It becomes the intermediate mechanism that network location and network relationship affect enterprise performance. Thirdly, the network closure has different influence and adjustment effect on the network relationship and the relationship between the network location and the product innovation strategy. The theoretical contribution of this paper lies in the following aspects: First of all, from the dual perspective of network and resources, this paper discusses the influence of network location and network relationship on enterprise product innovation strategy choice and its internal differences. It promotes the cross-integration between the theory of value network and the theory of enterprise innovation strategy. Secondly, from the perspective of product innovation, it reveals the internal mechanism of network location and relationship characteristics that affect enterprise performance, and further deepens the application of value network theory in enterprise strategy. It enriches the theory of strategic management; Finally, the design-driven innovation as the third innovation model into the enterprise product innovation strategy. And from the three dimensions of technology, market and design, the product innovation strategy is divided into technology-driven, market-driven and design-driven product innovation, which provides a useful supplement for the research of enterprise product innovation. Enrich the existing research and theoretical knowledge system.
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