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报告编号:7 
作者编号:18 
上传时间:2017/5/9 20:42:28 
中文题目:互联网经济下的商业模式及其创新研究 
英文题目:互联网经济下的商业模式及其创新研究 
合作老师:王千 
中文关键字:商业模式创新;创新动力;创新途径;创新要素 
英文关键字:business model innovation; the motives of innovation; the way of innovation; innovation elements  
中文摘要:互联网和移动互联网的发展使得当今企业之间的竞争,不是产品之间的竞 争,而是商业模式之间的竞争,探讨商业模式的创新是由现实引发的研究命题。 现有的商业模式创新的研究主要聚焦于创新的动力和创新的途径上,二者都是通 过商业模式创新的要素来实现。 本研究报告首先对目前国内外关于互联网背景下的商业模式及商业模式创 新的文献进行系统梳理。接下来,对当前迫切需要进行商业模式创新的企业进行 分类,分成国有企业、电子商务企业和互联网金融企业。最后,围绕着商业模式 中的客户/企业价值主张、价值获取、价值网络、关键资源能力、战略抉择、业 务系统和盈利模式等七大要素,探讨了中国目前这三类企业的商业模式创新的动 力及途径。其中创新动力的研究主要从技术推动、需求拉动、竞争逼迫、企业高 管和系统等五个角度展开;而创新的途径则主要从创新的方向、创新的程度等角 度展开。 论文的框架安排如下:第一章,引言。第二章,商业模式创新的文献综述。 第三章,商业模式创新的现状分析。着重分析了中国的国有企业、电子商务企业 和互联网金融企业商业模式创新的现状、存在的问题并分析了其中的原因。第四 章,在第三章的基础上,得出相应的政策建议。第五章,以河南省为调研对象, 研究商业模式创新中电子商务发展的状况。第六章,基于案例的执行分析方法的 商业模式及其创新研究。 商业模式创新是一个新的研究命题,本研究报告的主要创新点主要体现在以 下三个方面:第一,明确提出对国有企业商业模式创新的研究。现有的对商业模 式创新的研究鲜有对国企的研究,但国有企业作为中国特色,其商业模式创新是 个绕不过去的话题,本研究报告对国企商业模式创新进行大胆的尝试。第二,遵 循着未来“一切皆电商”的理念对企业进行分类,既然未来的企业都是互联网企 业,我们就不妨先研究其中的最具代表性的电子商务和互联网金融企业。第三, 突破传统研究对互联网金融的分类,而是从商业模式创新的角度把互联网金融企 业分成金融互联网企业、互联网金融企业以及新创互联网金融企业等三种类型。 
英文摘要:The development of internet and mobile internet makes today’s competition among enterprises change from competition between products to competition between business models, therefore triggers research proposition of exploring the business model innovation. The existing business model innovation research is mainly focused on the dynamic and innovative way of innovation, both of which are achieved through business model innovation elements. The context of this paper include the following three parts: firstly,we comb the literature of both the business model and business model innovation. Secondly, there exist an urgent need of classification in order to further study the objects. Business model innovation enterprises are classified into three category —state-owned enterprises, e-commerce companies and internet banking businesses. Thirdly, to refine the business model innovation elements which contains seven business model factors—customer/business value proposition, value capture, value networks, key resources, strategic choices, business systems and profit model. Thirdly, we discuss China's current power of these three business model innovation and means. Research of innovation power expand mainly from five angles—the technology push, demand pull, forcing the competition, executives and systems while the innovative ways start mainly from the direction of innovation, innovative degree. The framework arrangements are as follows: Chapter I, Introduction. The second chapter, business model innovation literature review. The third chapter analyzes the status quo of business model innovation. It analyzes the current situation of China's state-owned enterprises, e-commerce companies and internet banking enterprise business model innovation, its problems and the reasons. Chapter IV, we draw the appropriate policy recommendations on the basis of Chapter III. Chapter V, we investigate the e-commerce of Henan to verified the theory of business model and business model innovation. Chapter VI, we use the qualitative case method to build the theory of business model innovation theory as well as use the quantitative ways to 4 verify the already-built theory.. Business model innovation is a new research proposition. The main innovation of this paper are as follows: Firstly, it clearly studies the state-owned enterprise business model innovation. The existing research on business model innovation is scarce on state-owned enterprises, but the state-owned enterprises with Chinese characteristics, their business model innovation is a topic that cannot be avoided, the paper attempts to study the SOE business model innovation boldly. Secondly, following the future "everything is e-commerce" concept, we can classify the companies. since the future of the enterprise are internet companies, we may wish to study one of the most representative of e-commerce and internet banking businesses. Thirdly, this paper breaks the traditional classification of financial research on the internet, but from the perspective of business model innovation of the internet banking financial companies into three types of Internet companies , financial companies and internet startups financial enterprises. 
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