许销冰
许销冰
职称:讲师
研究方向:交易和定价
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金钱和时间心理学
企业视觉系统

所属部门:市场营销系
行政职务:
电子邮件:xiaobing.xu@nankai.edu.cn
联系电话:
个人介绍 研究成果 研究课题 教授课程 English
教育背景
2012.9-2016.6    清华大学 市场营销 博士
2014.11-2015.11   新加坡国立大学 市场营销系 访问学生
2014.3-2014.7    香港城市大学 市场营销系 访问学生
2009.9-2012.7    北京邮电大学 市场营销 硕士
2005.9-2009.7    北京邮电大学 工商管理 学士
工作经历
2016.7-  南开大学商学院
获奖成果
2015年JMS中国营销科学学术年会优秀论文奖
2015年JMS中国营销科学学术年会博士生论坛甘碧群优秀论文提名奖
2014-2015 国家奖学金
2013年AMA最佳论文奖
社会兼职
审稿人:Asian Business & Management, Psychological Reports
研究成果
期刊论文

1. Xu, Xiaobing, Rong Chen, & Wenjing Liu (2017), "The Effects of Upper and Lowercase Wordmarks on Brand Perceptions," Marketing Letters. (SSCI)

2. Chen, Rong, Xiaobing Xu, & Hao Shen (2017), "Go Beyond Just Paying: Effects of Payment Method on Level of Construal," Journal of Consumer Psychology. (SSCI, The Corresponding Author)

3. Xu, Xiaobing & Rong Chen (2016), "The Role of a Model's Race in Influencing Chinese Consumers' Product Perception," Asian Business & Management. (SSCI)

4. Yao, Qing, Rong Chen, & Xiaobing Xu (2015), "Consistency between Consumer Personality and Brand Personality Influences Brand Attachment," Social Behavior and Personality. (SSCI)

5. Xu, Xiaobing, & Rong Chen (2015), "Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top,” International Journal of Marketing Studies.

6. Zhang, Jin, Rong Chen, & Xiaobing Xu (2015), “How do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products,” Journal of Marketing Development and Competitiveness.

会议论文

1. Xu, Xiaobing, Rong Chen, & Lan Jiang (2015), "How Payment Mode Affects Sellers' Pricing Behavior: The Roles of Vividness and Cognitive Focus," AMA Summer Educators' Conference Proceedings, Chicago, Aug. 14-16, 395-396.

2. Xu, Xiaobing, Rong Chen, & Feng He (2014), "Competing or Aligning? Mobile Operator's Pricing Adaptation to the Challenges from OTT," 2014 Global Marketing Conference at Singapore Proceedings, Singapore, Jul. 15-18, 1892-1893.

3. Xu, Xiaobing, Rong Chen, & Jin Zhang (2013), "Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion," AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13, 144-145. (Best Paper Award by Track)

4. Zhang, Jin, Rong Chen, & Xiaobing Xu (2013), "Is Seeing Believing: Increasing Owners' Willingness to Sell by Counterfactual Reference Prices in the Second-Hand Market," AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13, 32-33.
研究课题
2015.1-2018.12 国家自然科学基金面上项目“二手产品的交易困境及交易促进策略”(71472104) 主研人
2014.1-2016.12 国家自然科学基金面上项目“多渠道分销体系下品牌厂家的内外部协调策略研究:基于整合的视角” (71372046)主研人
2014.1-2016.12 国家自然科学基金青年科学基金项目“中国消费者的享乐品消费行为和连续决策模式研究” (71302165) 主研人
讲授课程
《国际营销》
《商务英语》