营销系学术讲座
浏览次数: 1410 更新时间: 2017年05月15日

题目:The Power of Curiosity and Its Implications for Happiness, Marketing and Management

摘要: Curiosity is a fundamental human desire, yet existing research on curiosity is scant. This work explores both the peril and the potential of curiosity. On one hand, it demonstrates how curiosity can lead people to open the "Pandora's Box" with knowingly miserable consequences. On the other hand, this work shows how curiosity can serve as a driving force to improve performance, and creates opportunity to increase happiness, change consumer behavior, and improve work performance, in ways that have been overlooked by scholars and laypeople alike.

主讲人:奚恺元(Christopher K. Hsee

美国芝加哥大学商学院市场营销系与行为科学系讲席教授

主持人:郑晓莹,商学院市场营销系讲师

时间:20170519日(周五)13:30-15:00

地点:南开大学商学院A302教室

主讲人简介:

奚恺元教授现任美国芝加哥大学商学院市场营销系和行为科学系的讲席教授。1993年获耶鲁大学心理学博士学位,而后在芝加哥大学商学院任教。2000年评为芝加哥大学商学院终身正教授,2004年被授予Theodore O. Yntema 教席教授(Chair Professor)席位。

奚恺元教授的研究领域主要包括人的判断与行为决策、幸福感等,在心理学、营销学等领域的顶尖期刊发表近百篇论文。他曾获Society for Consumer Psychology (SCP) Distinguished Scientist AwardAssociation of Consumer Research (ACR) Nicosia Best Competitive Paper AwardMcKinsey Award for Excellence in TeachingPhoenix Award等诸多荣誉。他近期的研究成果包括:“The Pandora Effect: The Power and Peril of Curiosity” (Psychological Science), “The Motivating Uncertainty Effect” (Journal of Consumer Research), “Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research), and “The Mere Reaction Effect: Even Non-Positive and Non-Informative Reactions Can Reinforce Actions” (Journal of Consumer Research).

 

欢迎光临!