Marketing, International Marketing Management,
Service Enterprise Internationalization.
1998.9-2002.7,
PhD in Management, Business School of Nankai University
1994.9-1996.12,
Master of Business Administration, Business School of Nankai University
1983.9-1987.7,
Bachelor of Engineering, Tianjin Polytechnic University, Textile Engineering,
Further Education
and Training Experience
2012.1-2012.3,
Short-term Visiting Exchange in Brigham Young University
2011.8-2012.7,
The U.S. Fulbright Scholar Program, University of Utah,
Fulbright
Scholar-in-Residence Program, Utah Valley University.
1997.1-Present,
Professor and Doctoral Supervisor, Marketing Department
2003.4-2005.10,
Post-doctor, Management Engineering, Tianjin University
2000.9-2001.9,
Visiting Scholar, National Ministry of Education Selected, Erasmus University
1987.9-1996.12,
Assistant Engineer, Engineer, Tianjin Knitting Technology Research Institute
[1] 2013, Monograph, China Enterprise International Risk Identification and Control, the Third Prize in the 13th Tianjin Social Science Achievement.
[2] 2012, China National MBA Education Supervisory Committee, The 3rd “Hundred Excellent Management Cases”
[3] 2011, China National MBA Education Supervisory Committee, The 2nd “Hundred Excellent Management Cases”.
[4] 2010, Tianjin Municipal Government, The Second Prize in the 12th Tianjin Social Science Achievement.
[1] 2010-2012, Reviewer, Bilingual Teaching Program of the Ministry of Education
[2] 2009-2013, Member, China Association of International Trade, Tianjin Association of International Trade
[3] 2009-2013, Reviewer, The National Natural Science Foundation of China
[4] 2009-2013, Reviewer, Ministry of Education Social Science Fund
[5] 2008-2013, Reviewer, National Social Science Fund
[6] 2007-2013, Ad Hoc Reviewer, Nankai Business Review, Journal of Management Science, Chinese Journal of Management, Journal of Marketing Science
Peer-Reviewed Journal Papers
2014
[1] Xu H., Feng Y.C., Xu.S.R. A Study, based on the Perspective of the Dynamic Fit, on the Construction and the Evolution, on the Relationship between the Supplier and the Key Customer: A Case Study on Lishen Group Developing 12 Key Customers. Management World.2014, No.4:107-123. (Published in Chinese)
[2] Xu H., Wang R.Z., Xu S.R. The Influential Mechanism of Social Capital and Organizational Learning on Upgrading of International Marketing Capability: A Longitudinal Case Study on Hisense. Chinese Journal of Management.2014, No.2:244-253. (Published in Chinese)
[1] Xu H., Ren S.R., Wang R.Z. An Empirical Study on Product-Oriented Strategic Revenue of External Technology Commercialization in a Contingency Perspective: The Intermediary Role of Relative Patent Position. Studies in Science of Science.2014, No.1:73-83. (Published in Chinese)
[2] Xu H., Ren S.R., Feng Y.C. The Model and Path of Ambidexterity in emerging Internationalization Enterprises--A Case Study from Product-Market Function Perspective. Chinese Journal of Management.2014, No.8:1132-1142. (Published in Chinese)
[3] Xu H., Fan Y.N., Wang L. The Innovation Performance of Small and Medium-Sized Manufacturing Enterprises-A Study from the Perspective of Organization Archetype and Balance Mode of Absorptive Capacity. Chinese Journal of Management.2014, No.9:1372-1382. (Published in Chinese)
2013
[1] Xu H., Xu S.R., Wang R.Z. The Corporate Evolution of the Network Embedding, the Organizational Learning and the Resources Commitment: A Case Study Based on the Transformation of Three Companies Engaged in Foreign Trade. Management World.2013, No.10:19-33. (Published in Chinese)
[2] Xu H., Guo J. Research on Capability-Strategy Fit Relationship of Chinese International Enterprises: Moderating Effect of Managerial International Attention. Nankai Business Review.2013, Vol.16, No.4:133-142. (Published in Chinese)
[3] Xu H., Li W. Empirical Study on Relationship between Organizational Learning and Ambidextrous Innovation in High-tech Enterprises. Journal of Management Science.2013, No.4:35-45. (Published in Chinese)
[4] Xu H., Xu S.R., Wang R.Z. Study on Dimension Identification and Variance Analysis of Consumers’ Perceived Risk in Travel. Tourism Tribune.2013, Vol.28, No.12:71-80. (Published in Chinese)
[5] Li W., Xu H. Manager Traits and the Export Performance of Private Enterprises. Journal of Management Science.2013, No.2:40-50. (Published in Chinese)
2012
[1] Xu H., Ji C.W. Chinese Firms' International Expansion and performance: From the Perspective of Industry Risk Perception and Enterprises' Ownership as Moderator. Management Review.2012, No.6:11-19. (Published in Chinese)
[2] Xu H., Guo J. The evolution of core competence for Neusoft Corporation in the upgrading process of value chain. Science Research Management.2012, No.9:116-122. (Published in Chinese)
[3] Li W., Xu H. The Study on Integrated Mechanism of Organizational Orientation of Service Enterprises: The Analysis on Value Unity of Employees and Customers. Business Economics and Administration.2012, No.12:33-41. (Published in Chinese)
[4] Li W., Xu H. Research on the Relationship of the Corporate Social Capital Market Knowledge Competence and Business Performance-Based on Social Networks Perspective. Soft Science.2012, No.10:93-98. (Published in Chinese)
2011
[1] Xu H., Ji C.L., Li J. Research on High-tech Small and Middle-sized Corporate Dealing with Risks--Based on the Organization Immune Perspective. Management World.2011, No.2:142-154. (Published in Chinese)
[2] Xu H., Li W. The Research on Integrated Mechanism between Employee Orientation and Customer Relationship Management: Based on the Case Study of Huatai Security. Science of Science and Management of S.& T..2011, Vol.32, No.8:130-138. (Published in Chinese)
[3] Xu H., Li W., Wang L. Market knowledge Management and Formation of Marketing Dynamic Capability: A Case Study on Tianjin OTIS. Chinese Journal of Management.2011, Vol.8, No.3:323-331. (Published in Chinese)
[4] Xu H., Guo J., Ji Ch.L. Dimensions of International Marketing Dynamic Capability in Chinese Enterprises --Theory Exploration on International Marketing of Three Enterprises. Economic Management.2011, No.5:183-192. (Published in Chinese)
[5] Xu H., Ji.C.L. Research on the Changing of Canadian MNEs’ FDI in China under the International Financial Crisis: From the Perceived International Risk and Enterprise Resource-Based View. International Economics and Trade Research.2011, Vol.27, No.3:55-60. (Published in Chinese)
2010
[1] Xu H., Wan Y.Q. Internationalization Perceived Risk and Adaptive Marketing Tactics-Contingent View Based on Global Marketing Theory. Chinese Journal of Management.2010, No.10:1507-1513. (Published in Chinese)
[2] Xu H., Ji C.L. New Development of Dynamic Capability Theory in Marketing Research: Research Review of Marketing Dynamic Capability. Foreign Economics&Management.2010, No.11:43-49. (Published in Chinese)
[3] Xu H., Zou J.M. Research on the Influence of Enterprises’ Perceived International Risk on International Performance. Journal of Management Science.2010, No.2:2-10. (Published in Chinese)
Conference Presentations
[1] Xu Hui, Wang Ruizhi, Li Wen. A Model of the Relationships among Market Orientation, Marketing Dynamic Capabilities and Performances of Service Enterprises[C] // The 8th international conference on service systems and service management(ICSSSM'11). Tianjin, China, 2011.6.
[2] Xu Hui, Guojing. Interaction Quality Effects on Customer Satisfaction from the Perspective of Customers’ Perception——The Empirical Test from Online Stock Trading[C] // The 2nd International Conference on E-Business and E-Government (ICEE 2011). Shanghai, China, 2011.5.
[3] Xu Hui, Li Wei. Perceived International Risk and Adaptive Marketing Tactics——on the Contingent Perspective of Global Marketing Theory[C] // Proceedings 2011 International Conference on Business Management and Electronic Information. 2011.5.
[4] Xu Hui, Ji Chunli. Chinese Firms’ International Expansion and Performance Based on the view of Industry Risk Perception[C] // 2010 International Conference on Management Science& Engineering. 2010.11.
Books or Chapters
[1] Xu Hui. Research on the International Market Entry Strategies and Performance Evaluation of Chinese Enterprises. China Renmin University Press.2014. (Monograph)
[2] Xu Hui, Ji ChunLi. Dimensions and Development Mechanisms of Marketing Dynamic Capabilities. Economic Science Press. (Monograph)
[3] Xu Hui, Li Wei. International Marketing Dynamic Capabilities: The Architecture and Key Driving Factors. Economic Science Press, 2012. (Monograph)
[4] Xu Hui and Li Wei. International Enterprise Management. China Renmin University Press.2011. (Monograph)
[5] Xu Hui, Guo Jing. Service Marketing. Beijing: Science Press, 2011. (Participate in Writing)
[6] Xu Hui. China Enterprise International Risk Identification and Control. Economic Science Press.2010. (Monograph)
[1] 2015.1-2018.12, The National Natural Science Foundation of China, Research on Enterprise Marketing Exploration and Development Strategy and its Effect on International Market Adaptability: Based on the Capability--Strategy Fit Perspective(PI)
[2] 2011.1-2013.12, The National Natural Science Foundation of China, China Enterprise International Marketing Dynamic Capability under Risk Environment: Theory Model, Formation and Effect on Performance(PI)
[3] 2011.1-2013.12, Central College Basic Research Projects, Research on High-end Service Enterprise Strategy, based on Industry Interaction and Capability Upgrading(PI)
[4] 2011.1-2012.12, Nation Social Science Foundation Funded Projects, Research on International Market Entry Strategy of China Enterprise and Its Valuation on Performance(PI)
[5] 2011.6-2012.12, National Tourism Bureau, Risk Identification and Defense Strategy in China Tourism(PI)
[6] 2010.1-2012.12, National Social Science Fund, Research on Developing Strategy of China Modern Service Industry(PI)
[7] 2010.1-2010.12, Tianjin Municipal Science and Technology Planning Project, Cases and Implication of Technology Enterprise in Combating The Global Financial Crisis(PI)
[8] 2010.10-2011.12, the Canada Government Funded Academic Program, Strategy mode choice for Canadian enterprises to enter and develop in Chinese market(PI)
[9] 2008.1-2010.12, Social Science Projects Funded by the Ministry of Education, Research on the Performance Evaluation of China Enterprise International Business(PI)
Undergraduate:
Marketing, Service Marketing, Business English
Master:
Service Marketing
PhD:
Advanced Service Marketing and Management