Department of Marketing

Marketing as a special field of study at Nankai University was first established in the late 1980s. At that time, marketing was categorized as a specialized area of study for students majoring in business management. In 1993 marketing became a specialized area of concentration for graduate students majoring in political economy. In 1995, after the establishment of the Business School at Nankai University, marketing established itself as an area of concentration of study for master students of business administration. In 1996, marketing as a major area of study began to offer 4-year undergraduate program. 　　Formerly, marketing as a specialized area of study was only a section within the Business Management Department in terms of organization structure. In October 1997, in order to meet the demands for marketing talents in the economic reform and the development of the market economy, also to keep in line with the readjustment of the disciplines of the Ministry of Education of China, the Marketing Department as a new growing area at Nankai was formally established. 　　After several years’ building–up and development, the Marketing Department has achieved a lot in the areas of teaching, academic research, and in providing marketing strategic planning, consultation and personnel training for the business world. Also, the department has achieved obviously good result in using case-teaching method.
　　At present, Marketing Department consists of 12-member teaching staff, among them there are three professors (two doctor supervisors), six associate professors, and seven out of twelve teaching staff have doctor degrees or are pursuing the doctor degrees).
　　Marketing Department is currently offering 4-year study program majoring in marketing. The specialty of the department is the concentration on the training of the fundamental theories and methodologies in the field of marketing and related areas, at the same time, emphasizing to combine marketing theories with the practice.
　　The aim of the marketing education is to lay out systematically solid foundation in both business management and marketing theories, at the same time, foster business management capabilities, thus enable the students to be competent for the work positions in such places as both profit and non-profit organizations, marketing intermediaries, and government agencies.
　　The main courses that are currently offered in the Marketing Department include: Macro-economics, Micro-economics, Modern Management Science, Marketing, Marketing Research, International Marketing, Market Forecasting, Consumer Behavior Study, Financial Management and Management Information System.
　　The selective courses that are offered include: Strategic Marketing Management, Service Marketing, Public Relations, Advertising, Channel Management, Business Negotiation, Business to Business Marketing, Human Resource Management, Business and Economic Laws, International Commercial Laws, Commodity Study, etc.
　　Each year about 20 percent of the students in marketing with the undergraduate level will go on to pursue further study on the graduate level based on their academic competence. The rest of the students will be working in such places as large industrial and trading companies, wholly-owned foreign companies, joint-venture firms, China-foreign co-operative enterprises, large state-owned enterprises, financial and insurance companies, real estate companies in the service industry.

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